ABOUT US

STAY TRUE is A Full-Service Management, Record Label, Music Publishing, Creative and Entertainment Company, guided by the vision of founder Julian (JP) Peoples.

In 2020, STAY TRUE was born in Los Angeles, California. Inspired by labels such as LVRN & STURDY Music, founder Julian Peoples aspired to create an atmosphere in which artists could express themselves in their fullest creative form possible. In an nontraditional environment, the artists and company operate alongside each other under the same umbrella – a strategy that supports growth and meaningful connection for all parties involved.

Now, STAY TRUE is home to a diverse collective of artists and producers who seek to impact the lives of their listeners through profound messaging in their music.  

We understand the amazing calling on us as a company and are 100% committed to representing, finding, cultivating, and launching original and authentic music and art through carefully architected projects across the world.